If you and your creative team members are experiencing a disconnect between their brilliant potential and day-to-day challenges hindering that potential, you’ve come to the right place.

You hired talented creatives – designers, writers, content creators, and others – who brought unique skillsets. Yet, along with their valuable potential came a new reality…managing their creative process looks and feels very different from the way you might manage an team of accountants, project coordinators, or sales staff.

A gap in how to unleash creative genius results in:

• > Endless revisions

• > Unmet expectations

• > Missed deadlines

• > Ideas that don't quite land

• > Low morale and tension

• > Low ROI on creative output

Most business leaders have never been trained on the nuances involved in nurturing creative talent to be the difference-makers for their companies.

I’ve created a short, tactical free guide that assimilates more than two decades of corporate creative success, a business management background, and the latest research in the creative workforce to help you bring out the best in your creative team members

The free guide offers:

Insights to help you motivate your creative team

Practical tips for generating more impactful ideas

A path to effective collaboration.

I'm Emily Sutherland, an executive storyteller, author, ghostwriter, and writing coach who spent more than 25 years in offices and industries where I helped generate millions of dollars in sales as a creative.